Divi is a multipurpose theme for WordPress that will give your website an appealing and professional look even though you have little or no knowledge at all about coding and web design? Thanks to themes and visual page builders like DIVI, creating a professional websites won’t be a long and complicated process that only a handful of skilled people are able to do.

In our Divi review we analyze this WordPress theme and its functionalities from several angles. You will come to discover Divi’s strong points as well as its weaknesses and, of course, the costs involved with this WordPress theme.

You will find this information useful to decide if this is the right theme for you.

Divi WordPress Theme and Page Builder

What Is Divi?

Divi is a WordPress theme and visual page builders.

Divi was first launched in 2013, and since then, it has become Elegant Themes’ flagship product. It also helped the team become one of the most popular independent WordPress themes stores available today.

This is no coincidence, as Divi stands as a truly impressive WordPress theme builder. It is one of the most used themes, even now, in 2021. The reason for this is the fact that Divi has a lot to offer, including:

  • A strong content editor
  • A massive library of high-quality templates
  • A split-testing content optimization tool
  • Additional themes and plugins

More than that, Divi goes beyond being a simple WordPress theme, as it can be used as a completely new website builder platform. It can replace WordPress’ standard post editor entirely, and add its own visual editor. In fact, many would say that its own editor is much better than that of WordPress itself.

It is very user-friendly, which makes it a great choice for newcomers. However, it also offers some highly advanced options, which also makes it enjoyable and useful for professionals.

With all that said, let’s take a look at what Divi actually has to offer, and why so many people are using it years after it first came to be.

Why Use Divi to Build a Website

1) Divi Is Extremely Easy to Use

As mentioned already, Divi is extremely user-friendly, and even someone who never used this type of tool before will find their way around in no time. It will let you create your website in record time, and a lot of it has to do with its drag-and-drop feature. It is all you really need to move elements around, place them in different sections of your page, and make the website you always wanted to have.

Of course, if you do already have the necessary knowledge, you will be impressed by how easy adding custom CSS styles is. This is due to Divi’s fully-featured code editor, which will make creating new things not only easy, but also very enjoyable.

2) Divi Builder Brings a Plethora of Features

Divi builder

Whether you wish to make changes to the templates or create new things from scratch, you will be using Divi Builder. This is a tool that is very easy to use, as well, especially after years-worth of updates and improvements.

Today, Divi Builder offers more features than we can count, with some of the biggest ones being:

  • The ability to create your own theme templates
  • Visual editor for creating page designs
  • The ability to make reusable sections
  • A great variety of content modules
  • History panel that lets you undo or redo different actions
  • The ability to preview page’s look for different devices (smartphones, PCs, tablets)
  • and more

The builder also lets you build the layout for your page with ease through the use of columns and rows. This is something that will let you have a lot of fun while making your own site, as there is a wide range of different useful modules that you can insert into the layouts.

This can include video players, sliders, CTA buttons, and more. And that’s not all, of course, as all of the modules can also be fully customized, and modified in a way that will make them work perfectly with the design of the rest of your site.

3) Divi has More than 40 Website Elements

Divi has a major selection of different elements, as we briefly mentioned earlier, all of which can be inserted in Divi Builder.

Divi has got you covered, regardless of what you may wish to add including:

  • An image
  • A blog post
  • Forms
  • Search option
  • Audio files
  • CTA
  • A button
  • Social media follow icons
  • Comment section
  • Tabs
  • Video sliders
  • and more.

Thanks to all of this, you can have a professional-looking website that was created with this single tool, and with no need to add extra plugins. As mentioned, there are over 40 of them in total,

4) Divi Website Layouts

Rich layout library by Elegant Themes

If you need to start a website quickly, and you don’t have the time to make your own custom design from scratch — Divi can help you out here, as well. The tool has thousands of website layouts that were all pre-made to fit different types of websites.

Best of all, you don’t have to pay anything extra in order to get them. Divi will deliver all of them for free.

It offers an extensive library from which you can select and install any layout, and then customize it by making small or large changes, whatever you see fit.

Not only that, but all of these layouts also come with tons of free icons, images, illustrations, and alike. There are plenty of categories to these layouts as well, including footer layouts, content modules, different navigation elements, and alike.

In other words, it doesn’t matter what kind of website you wish to build — a store, a restaurant site, an online course, agency, or anything else. Divi has something for everyone.

5) Divi Full Creative Control

When it comes to customization, we firmly believe that you will not find anything that outdoes Divi. This theme builder will let you customize absolutely anything and everything, down to the finest details.

You can decide on everything, from fonts, backgrounds, borders animations, effects , spacing, hover states, shape dividers, different CSS styles, and more. Divi is truly impressive in this regard.

Not only that, but the tool used to only give you control over the design of your posts and pages. Since one of the latest updates, you get to control other parts of the website, as well, such as footers, headers, and theme templates.

Meanwhile, everything that Divi offers is extremely easy to do, and you will be able to figure it out in seconds, regardless of your level of knowledge and skill.

All you need to do is find an element you wish to customize, select it, and change its options and attributes, and you’re done.

6) Access to Extra Content

Extra WordPress Theme

Apart from everything that Divi delivers that we spoke of already, you should keep in mind that subscribing to Divi also provides you access to other content, such as 87 new themes, such as Extra; email opt-in plugin, Bloom, as well as a social sharing plugin, Monarch.

As mentioned, Extra is a powerful magazine theme for WordPress, which is an excellent tool for adding online magazines, blogs, news websites, and alike. Bloom, on the other hand, is an email opt-in plugin that will help you with quick and easy email list building. It also comes with numerous tools like pop-ups, in-line forms, fly-ins, and more.

Lastly, we mentioned a social sharing plugin, Monarch. This one allows you to improve social sharing on your website, and promote it further, with great ease. It is an excellent way to get your site’s content available for sharing on over 20 different platforms.

Then, there are also options that will help you optimize traffic, and automatically generate leads. There are plenty of other things that you get as part of the package, as well, which shows just how much you get with Divi.

7) Simple WooCommerce Integration

When it comes to WooCommerce integration and customization, it can be really challenging, especially if you use a theme that is difficult to integrate with the eCommerce platform itself. And, you don’t get much in return. After spending days struggling with your online store, it ends up looking unprofessional and unreliable.

This is what usually happens, but it is also the polar opposite of what you can expect with Divi. Divi has no trouble integrating. In fact, it makes it look easy, even with WooCommerce. That way, you get to apply all the capabilities of the Builder to every aspect of your shop, or products.

All you need is WooCommerce Divi modules, and you will create a professional-looking store in no time. More than that, you can also make expert-level landing pages for your products, which is bound to help your conversion rates quite a bit.

From all of the above, we can definitely see why Divi is so appreciated and praised by all of its users. It is a monster theme, packed with anything anyone could ever need, and even with things that most people did not even know they needed.

It will bring tons of new functionalities to your WordPress site, and make its use and development not only easy and possible, but extremely enjoyable, as well. With Divi, your only limit is your own imagination, which makes this solution’s value for the money quite high.

While we are on the topic of money, let’s discuss that for a moment.

How much does Divi cost?

Price and Plans

Another thing that we consider a positive and beneficial regarding Divi is how it handles its plans and prices.

Divi likes to keep things simple, which is why it only has two different plans:

1) Yearly access for $89 per year

2) Lifetime access for $249

Naturally, if you pay for yearly access, you have to renew your subscription on a yearly basis, which is not too much, as it ends up being $7.4 on a monthly basis. However, lifetime access for only $250 is undeniably an excellent deal, especially when it comes to a tool such as Divi.

Best of all, you don’t only get access to Divi. You pay for a license to everything that Elegant Themes has to offer, which includes Monarch, Extra, Bloom, and alike. One license — either yearly or forever — and you gain unlimited access to all products that Elegant Themes has, or will have, to offer.

Divi’s Downsides to Keep in Mind

Divi is an excellent tool, and we believe that we have said this more than enough times already.

However, with that said, it is worth noting that it does have a few downsides.

Not too many, and definitely not nearly as many as the benefits we listed, but there are a few things worth keeping in mind.

Let’s take a look at a few and see how damaging they really are.

1) Too Many Options?

One of the problems with Divi is that it can easily become a bit overwhelming for any new user. Divi is great for having all those options, but this can also be confusing for newcomers, who don’t know where to begin, what to do first, how to do things the easy way, and alike.

Not to mention the number of different options alone can easily hide the one you need in order to proceed. In the end, what good is it to have a feature if you don’t know where it is, how to use it, or what it can do?

2) Learning Divi is a Process

One thing that every Divi user needs to know is that there is a learning curve that they need to be patient with, in order to become comfortable with the tool, and the reason for that is all of the options that we mentioned before.

You can speed up the process by simply checking out documentation and watching some videos. This will help you become more familiar with what Divi can do, as well as how to do it.

Divi may be beginner-friendly, as we already mentioned several times, but it still offers quite a lot, and that will take some time for any new user to handle.

Even so, keep in mind that the tool is actually quite fun to learn as you experiment with its features and explore different possibilities, which is why many view it as a game, rather than a learning procedure.

3) You Stay Tied to It

Another potential downside is that using Divi means that you have to stay with Divi. The tool has plenty of custom shortcodes which cannot be transferred to alternative page builders, which means that you can only keep using Divi, or make a completely new site with some other page builder.

Of course, this is far from being a deal-breaker, as Divi has pretty much everything you will ever need.

However, switching from Divi to something else is quite a pain, and there is no telling what could go wrong if you were to try, so it might be best to just commit, or choose another option in the first place.

A Few More Details about Divi

Lastly, let’s mention a few more things about Divi that we haven’t had a chance to talk about so far. For example:

  • Divi can be used on multiple sites
  • It is important to differentiate Divi theme from Divi Builder. Divi theme is a WordPress Theme, while Divi Builder is a visual page building plugin.
  • Divi is an excellent choice for SEO
  • Divi is fast thanks to the modern design techniques
  • Divi also guarantees a mobile-ready website
  • Divi offers excellent customer support that is available at any time of day and night.


If you are looking for a perfect solution for website themes and website building, then Divi is the right choice for you. The tool is incredibly easy to use, and while there is a learning curve, it is fairly easy to handle.

Divi offers plenty of benefits, as listed above, and it is also rather affordable, considering the fact that you can treat it as one of the last tools for page building and management that you will ever need.

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